Blog – Page 2 – Inceodia

The A Team Transformed: How Agile Builds Effective Teams and Empowers Employees

I recently helped a client as they endeavored to change their organization to adopt Agile methodologies. In our previous post, we discussed the importance of Agile especially for small businesses. Agile is defined as the principle of generating customer satisfaction by delivering early, continuous customer value. But how does a small business actually put this into […]

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6 Steps to a More Agile Small Business

1 Comment / Blog / Kristann Orton

I love the idea of using the Agile model to design, test and refine new ideas. Whether it’s new customer solutions, or entirely new business models I return to Agile again and again. Perhaps that’s because I worked as a software engineer in the ‘90’s when every project took an estimated 18 months. Actual time usually

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Tips for Making Your Retail Business Stand Out [Worksheet]

Blog / Kristann Orton

Last weekend was Small Business Saturday. The retail shops along the main street of my small town entertained us by hiding elves on their shelves for customers to find – you had a stamp book full of stamps for every elf you found. My eight-year-old daughter participated gleefully and I went along for the ride, using it as

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How a Clear Customer Value Proposition is like Wings for your Business [Template]

1 Comment / Blog / Meredith Goldstein

Do you know your business’s value proposition for your customers? Do your employees understand your value proposition, and their integral part in delivering that value to your customers? From my experience, companies whose value proposition emanates from their services and their employees are those that win market share and customer loyalty. According to Wikipedia, Customer

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How to Continue your Small Business Growth beyond its Startup Years [Template]

Blog / Kristann Orton

Business founders struggle mightily the first couple of years in their business pitching their vision to potential investors, to new team members and to customers whose business they hope to win. They test and refine their story over and over again until it’s perfect, where within an elevator ride they can create an emotional connection

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How 1 Simple Innovation Strategy Will Grow Your Small Business [Case Study & Template]

1 Comment / Blog / Kristann Orton

Small businesses have a strategy advantage over larger businesses because they have close contact with their customers, often on a day-to-day basis. This customer intimacy allows a small business owner to quickly adjust their service to better meet the needs of their customers, resulting in a loyal clientele. But often, the very thing that makes

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How Customers Can Guide Your Digital Transformation

Blog / Kristann Orton

Whenever I talk about building customer empathy with engineers, or with any analytical business person, they wrinkle their noses like I’ve got something noxious stuck to the bottom of my shoe. And I don’t blame them – human beings are messy, unpredictable and confusing. Yet understanding why customers do the things they do is the

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Use Empathy to Guide Your Digital Transformation

Blog / Kristann Orton

As Jack rode his bike home from work that evening, he reflected on the meeting he attended at the end of the day with Kim and Celia. They had gathered to talk about using journey mapping in their innovation project. He had agreed to find a resource to help lead customer interviews and gather the

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5 Tips to Make Journey Mapping Work for Your Business

2 Comments / Blog / Meredith Goldstein

Did you ever discover something crazy that your customer was doing with your solution? Something that undermined the very value you were delivering? I built a concierge-level virtual conference service that was designed to be “always-on”. For our customers, this meant that whenever they wanted to use it, day or night, it would be available

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Will Journey Mapping Uncover Ideas for Innovation?

Blog / Kristann Orton

As the workshop came to a close, Jack reflected on all they had learned that day. The whole day had been spent on their customers – who they were and what their aspirations and challenges were. They spent the last hour working on gaps and workarounds, those pain points that indicated where they could help

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