Kristann Orton

Students Under-Served by Higher Education

Case Studies /

Inceodia, and our partners at Innovation Catalyst Group, lead a large public land-grant university through our collaborative Adjacent Business Strategy program to discover new innovative business ideas that addressed the needs of unserved or underserved learner audiences. Innovation Catalyst Group (ICG)’s growth strategy methodology works with clients to prepare for innovation, explore ideas and converge on […]

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How to Find Your Right Road to Innovation: 3 Key Pivot Points

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A key component of innovation is measurement. No, not measurement of sales or business growth, although that will eventually come. Early measurement consists of product / market fit, an assessment of whether the solution really solved a pain point that was important enough that your customers will pay you for it. Assess whether your solution

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3 Steps to Achieving a High ROI on Your Innovation Dollars (Hint: Start with your Customers)

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Are you skeptical of the return on investment (ROI) from innovation projects? Many of my clients are. Sure, they invest in incremental improvements – fix what is broken, adopt new technology to make their operation more efficient, train their people to increase their productivity. But when is the last time you actively pursued an innovation

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The A Team Transformed: How Agile Builds Effective Teams and Empowers Employees

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I recently helped a client as they endeavored to change their organization to adopt Agile methodologies. In our previous post, we discussed the importance of Agile especially for small businesses. Agile is defined as the principle of generating customer satisfaction by delivering early, continuous customer value. But how does a small business actually put this into

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How to Continue your Small Business Growth beyond its Startup Years [Template]

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Business founders struggle mightily the first couple of years in their business pitching their vision to potential investors, to new team members and to customers whose business they hope to win. They test and refine their story over and over again until it’s perfect, where within an elevator ride they can create an emotional connection

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How 1 Simple Innovation Strategy Will Grow Your Small Business [Case Study & Template]

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Small businesses have a strategy advantage over larger businesses because they have close contact with their customers, often on a day-to-day basis. This customer intimacy allows a small business owner to quickly adjust their service to better meet the needs of their customers, resulting in a loyal clientele. But often, the very thing that makes

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