Blog

Design Thinking helps teams Innovate

Tips for Building an Innovation Culture based on Design Thinking

Your mission as a corporate entrepreneur is to find new customer problems that your business is uniquely positioned to solve. Unlike a startup, you are not alone in this endeavor. There is a whole organization full of smart, passionate people for you to tap into. This is where Design Thinking is the corporate entrepreneur’s friend

Tips for Building an Innovation Culture based on Design Thinking Read More »

Creating Problem Finders through Design Thinking

Design Thinking is a methodology that has tremendous potential to provide corporate strategy development a much needed facelift, a version 2.0 for the 21st century. Yet from my experience, Design Thinking is inconsistently executed, keeping it from reaching its potential and discouraging practitioners, leading to  a low perceived return-on-investment. The d.School at Stanford is the

Creating Problem Finders through Design Thinking Read More »

Design Thinking: Developing a Culture of Customer Problem Solving

Celia knocked on Kim’s door.  “I’d like to use the ‘customer pain point’ approach for our operational improvement efforts,” she said. As the VP of operations, Celia had to sort through competing opportunities with no clear data that would help her prioritize.  More often than not, this meant funding the squeakiest wheel.  She thought customer

Design Thinking: Developing a Culture of Customer Problem Solving Read More »

Should Operations Focus on Customer Pain Points?

Celia had been thinking all afternoon about Jack and Kim’s presentation on customer-centered innovation at the leadership meeting.  She was intrigued. Using the customer as the focal point for determining where to invest their innovation dollars seemed like an approach that could help their strategic decision making. How could this approach help her organization? As

Should Operations Focus on Customer Pain Points? Read More »